As I was digging through all of the MacWorld keynote coverage this morning, I came across the page for the new iPod shuffle. While I was reading, I saw this:
![iPod shuffle: Smaller than a pack of gum and much more fun.[2] iPod shuffle: Smaller than a pack of gum and much more fun.[2]](/img/ipodshuffle.gif?cda6c1)
…which was rather clever, I thought. As I got towards the bottom of the page however, I began to laugh out loud much to my co-workers’ bewilderment. This is what I read:
![[2] Do not eat iPod shuffle. [2] Do not eat iPod shuffle.](/img/ipodshuffle_donoteat.png?cda6c1)
It’s an amazing world we live in, isn’t it?

Robin
January 13, 2005
The UK site has ‘eat’ localised as ‘chew’ which to my ears sounds even better